Beyoncé Knowles, above, poses in ballet boots for an “I Am… Sasha Fierce” album photo shoot.

Beyoncé Knowles; singer, songwriter, record producer, model, actress, and overall diva extraordinaire–the maker of catchy hits that clog up your FM like locals at a check cashing on Friday–is at it again with Sweet Dreams.  And with a saucy video to go along with her new beat, Beyoncé tries ever so hard to win you over in what she would like you to believe is a highly conceptual piece of motion art.  Too bad the video came from K-mart and the best idea was stolen.

By now, you’ve all seen it, but lets recap.

The video for Sweet Dreams starts out with our gal looking as though she is having a fit while trying aggressively to get much needed beauty sleep.  Soon we are transported into some techno-sandstorm-themed desert-paradise where the video begins to look promising…but only just.

Thirty-eight seconds in–as the dance moves become dreary and her back is forcefully accelerated into awkward positions at the sound of each beat–you begin to realize that Beyoncé may have left her mademoiselle, Sasha, at home on the mantle.

Continue to watch, and feel the infliction.  As if dull and tired choreography was not enough of a gash to our sensitive, black heart, Knowles decided to add insult to injury by desecrating the house of Gareth Pugh, in the form of cut-copy-paste.

As you scratch your temple in confusion, trying to figure out who this Gareth Pugh is, we encourage you not to fret for we shall tell you!  You may not know who this genius is but you should–especially if you find Sweet Dreams in any way visually tantalizing.

Gareth Pugh is a fresh and young, avant-garde fashion designer from the UK–and–in response to the harsh economic times being felt globally and in response to shear creative thirst, Gareth Pugh constructed a highly conceptual film to showcase his Fall/Winter 2009 collection in lieu of putting on a traditional and expensive runway show.

Naturally, the results were nothing short of amazing.  In fact, it’s easy to see why Miss Bootylicious would want to replicate such stunning art.  However, and unfortunately for her, it became a knockoff rather than a knockout.

Don’t believe us?  First watch Gareth Pugh’s Fall/Winter 2009 fashion show, and then watch Beyoncé’s Sweet Dreams. We think this order best illustrates the point.

Gareth Pugh for Fall/Winter 2009

Beyoncé – Sweet Dreams

After watching both, it’s pretty clear from where Beyoncé got the “inspiration” to have choppy, reverse-forward, mirrored motion, and silky, flowing, wind-pampered fabrics.  But, what takes the kicker is  just how desperately the rest of the low-budget video was trying to keep up with the only good concept that was featured.  A concept that was only half executed and was never hers.

As our dear friend, Chris Crocker, would say, “Keep it cute, or put it on mute!”

Never the less, there will be many who adore the video and all it’s qualities.  We, at JAWKSTRAP, beg to differ.  It may have taken carefully assessing eyes but once we noticed the blatant rip of Gareth Pugh’s Fall/Winter 2009 fasion video, we realized how dull the creative platform at Kentucky Fried Beyoncé really is.

While we still love Beyoncé dearly, she needs to call Sasha and ask her for her Fierce back!